AOB5; Evaluation

My task was to produce an advertising campaign for a media product that is being released. This product I decided to market an iPad Max as I know that the Apple brand is well known brand worldwide and have lots of hard core fans. The iPad Max is large screened version of the iPad and is targeted at people who love gadgets, games etc. on the move and can also be used for those who want to use it for business.

Before I started my designs for marketing I was a little unsure on what I was going to do so
I decided to research the target audience by looking at the profile of users who buy other Apple products and gadgets similar to my product. This was important for me to know what would work best and how it needed to look. It was paramount that I found out the social networking habits of my audience so that I could set up the web ads. I looked at previous Apple marketing material and that of other brands to give me an idea of what to add. I looked at the best time to launch the product and gauge the most effective time for putting posters, TV promotions and web campaigns out. It did not take me too long to decide on this date just before christmas because I known this would be a time when people would buy it for their loves ones. I needed to complete a SWOT analysis of Apple so that I could familiarised myself with the positives and the negatives of the apple company and hoped that this would help me to raise the Apple profile further and stave off any competition. I then went on to researching the different campaign methods in order to know the best way of reaching my target audience for maximum impact. Gaining feedback from a focus group was also something that I did and found very useful. It helped me to see what people thought about the product their response and maybe predict any problems before they occurred. This helped me make improvements and make the products the real best they could be.

To make the ad stand out I was trying to make them original and look different to all other ad so I included a bright colour pink background and black silhouettes of images of things you can use the iPad Max for. This I hope will make the ad look different and attract people attention from a long way away. When I presented this idea to a focus group there feedback said that the aims of the campaign and my understanding of the campaign were clear and that the dates relating to christmas was a good idea as this is a key time in the year. They also suggested that a few improvements would need to be made in order to make the campaign it's real best. Some of these are things I was able to quickly go back and make better and some would need some thinking about. The improvements suggested were to  have the ads relate more to each other with the same outline.

AOB4- Presentation Witness Statement

AOB4-Feedback

I have presented my marketing plan to the group who have agreed on a list of improvements based on the plan and products that I presented. From this I will be able to make improvements from what they said which I feel could make it really good. Members of the audience liked the plan and all agreed it was well thought out and planned through. They said that the image of the product could be in the middle of the page with all the images coming from it, instead of at the bottom. I disagreed with this as I think it's looks better at the bottom.  For the hoodies people said they should relate more to the other products with the focus group commenting on the lack of theme linking the hoodies with the broad sheet and button ad. They all agreed that I should include some images and colours etc which link in better with the other products. I agreed with this therefore I have decided I would improve the hoodies by including some of the blacked-out images scattered around them and having the 'your life in your hands' along the bottom of the hoody. They thought that I could have improved the plan by having the products all together so they could all be seen together. This was something that I had not thought about but I agree is a good idea. They though I needed to add more colour to the button advert to make it stand out more and make it better to look at. I agreed with this and will change it to the same colour as the broad sheet. From doing all these improvements I will make the products look even better which will increase revenue and profit, I am therefore very grateful for all the suggested improvements.

AOB4-Presention

AOB4-Promotion Product hoodies

After getting some feedback about the promotion product I decided to add something to the hoodies to make them relate more to the campaign. The focus group commented on the lack of common theme and suggested that I include some images/colours etc that linked them with the print advertisement.

AOB3; production dairy

5th September
Today I had a meeting with the client Dan Haycocks. We had a discussion about what different types of marketing I would need to use, to make my product really stand out. We also talked about how we could get these ads to look their best. I decided that for the indirect ad, I will make a poster in photoshop in which I will include images of some of the things that people can use the iPad Max for. I will have these in a fountain coming out of the iPad. For the direct marketing piece I will make a email also in photoshop in which I will have a picture of the product and a link to the webpage with information about it. For the promotion I decided to do a hoodie. All of these products will need to look like each other so I will include the apple logo and logo for the product on all of them.

15th September
Today I started work on the poster by collecting together several images of the things that people can use the iPad Max for. I decided to include an image of a pen and pencil, brush, headphones, games controller, space rocket and a computer screen. It is hoped that that these images will be associated with writing, painting, playing games, the speed of the product and the fact it can be used as a mini computer. I then desaturated all the colour out of the images and painted over any white bits that where left.

20th September
I continued on the poster ad by placing the images so that they were coming out of the iPad Max to give the audience the idea of everything the iPad can be used for. When I had done this I knew that it did not look right but I could not think how to improve it. I decided to move on to the next product and come back to it later on.

26th September
I started on the email ad. As I was a bit unsure on how to do this I thought it best to do a mock up of the ad. For this I just did the title and came up with the slogan 'your life in your hands'. I wrote some of the features for the products and included a link to find out more or to a landing page where you can buy the product.

30th September
This looked a bit dull so I thought I would do a bit of market research into the emails apple use. I changed the font on the title so the iPad was in bold but the max was not.

4th October
I started on the promotion products, to do this I had a look at some other promotions and a talk with the client about the best product. I decided to do a hoodie that would have the apple logo on the front and the logo 'your life in your hands' and the word 'max' on the back. To do this I wanted to show pictures of what the hoodie would look like so I found some hoodie images on a website and put then into photoshop.

13th October
On the last day of designing I finished off the hoodie by adding 'Max' and 'your life in your hands' in white on the back of the hoodie. I found the apple logo and made it smaller into the same size of a normal logo. For 'Max' I wrapped it to go around the hoodie.

24th October
I had a look back at the poster and thought about any adjustments I would need to make before they could go out. I asked sir for any of his ideas and so decided to copy the images to have three or four of the same image coming out off the iPad Max on the poster. I put these in a fountain effect around the product placing the smaller images just coming out of the iPad then having the images getting bigger and bigger until they went off the page.

5th November
Today I checked back on the email and thought it needed improving. I spent some time making amends so that it looked more like the emails apple use. I also had a look at some of the other media I have made to make sure that it looks consistent.

14th November
On the final day I went around the items to check everything was there. I added the finishing touches to the different pieces.

AOB3; Indirect Marketing Poster