Friday, 30 November 2012
AOB4-Promotion Product hoodies
Tuesday, 20 November 2012
AOB3; production dairy
5th September
Today I had a meeting with the client Dan Haycocks. We had a discussion about what different types of marketing I would need to use, to make my product really stand out. We also talked about how we could get these ads to look their best. I decided that for the indirect ad, I will make a poster in photoshop in which I will include images of some of the things that people can use the iPad Max for. I will have these in a fountain coming out of the iPad. For the direct marketing piece I will make a email also in photoshop in which I will have a picture of the product and a link to the webpage with information about it. For the promotion I decided to do a hoodie. All of these products will need to look like each other so I will include the apple logo and logo for the product on all of them.
15th September
Today I started work on the poster by collecting together several images of the things that people can use the iPad Max for. I decided to include an image of a pen and pencil, brush, headphones, games controller, space rocket and a computer screen. It is hoped that that these images will be associated with writing, painting, playing games, the speed of the product and the fact it can be used as a mini computer. I then desaturated all the colour out of the images and painted over any white bits that where left.
20th September
I continued on the poster ad by placing the images so that they were coming out of the iPad Max to give the audience the idea of everything the iPad can be used for. When I had done this I knew that it did not look right but I could not think how to improve it. I decided to move on to the next product and come back to it later on.
26th September
I started on the email ad. As I was a bit unsure on how to do this I thought it best to do a mock up of the ad. For this I just did the title and came up with the slogan 'your life in your hands'. I wrote some of the features for the products and included a link to find out more or to a landing page where you can buy the product.
30th September
This looked a bit dull so I thought I would do a bit of market research into the emails apple use. I changed the font on the title so the iPad was in bold but the max was not.
4th October
I started on the promotion products, to do this I had a look at some other promotions and a talk with the client about the best product. I decided to do a hoodie that would have the apple logo on the front and the logo 'your life in your hands' and the word 'max' on the back. To do this I wanted to show pictures of what the hoodie would look like so I found some hoodie images on a website and put then into photoshop.
13th October
On the last day of designing I finished off the hoodie by adding 'Max' and 'your life in your hands' in white on the back of the hoodie. I found the apple logo and made it smaller into the same size of a normal logo. For 'Max' I wrapped it to go around the hoodie.
24th October
I had a look back at the poster and thought about any adjustments I would need to make before they could go out. I asked sir for any of his ideas and so decided to copy the images to have three or four of the same image coming out off the iPad Max on the poster. I put these in a fountain effect around the product placing the smaller images just coming out of the iPad then having the images getting bigger and bigger until they went off the page.
5th November
Today I checked back on the email and thought it needed improving. I spent some time making amends so that it looked more like the emails apple use. I also had a look at some of the other media I have made to make sure that it looks consistent.
14th November
On the final day I went around the items to check everything was there. I added the finishing touches to the different pieces.
Today I had a meeting with the client Dan Haycocks. We had a discussion about what different types of marketing I would need to use, to make my product really stand out. We also talked about how we could get these ads to look their best. I decided that for the indirect ad, I will make a poster in photoshop in which I will include images of some of the things that people can use the iPad Max for. I will have these in a fountain coming out of the iPad. For the direct marketing piece I will make a email also in photoshop in which I will have a picture of the product and a link to the webpage with information about it. For the promotion I decided to do a hoodie. All of these products will need to look like each other so I will include the apple logo and logo for the product on all of them.
15th September
Today I started work on the poster by collecting together several images of the things that people can use the iPad Max for. I decided to include an image of a pen and pencil, brush, headphones, games controller, space rocket and a computer screen. It is hoped that that these images will be associated with writing, painting, playing games, the speed of the product and the fact it can be used as a mini computer. I then desaturated all the colour out of the images and painted over any white bits that where left.
20th September
I continued on the poster ad by placing the images so that they were coming out of the iPad Max to give the audience the idea of everything the iPad can be used for. When I had done this I knew that it did not look right but I could not think how to improve it. I decided to move on to the next product and come back to it later on.
26th September
I started on the email ad. As I was a bit unsure on how to do this I thought it best to do a mock up of the ad. For this I just did the title and came up with the slogan 'your life in your hands'. I wrote some of the features for the products and included a link to find out more or to a landing page where you can buy the product.
30th September
This looked a bit dull so I thought I would do a bit of market research into the emails apple use. I changed the font on the title so the iPad was in bold but the max was not.
4th October
I started on the promotion products, to do this I had a look at some other promotions and a talk with the client about the best product. I decided to do a hoodie that would have the apple logo on the front and the logo 'your life in your hands' and the word 'max' on the back. To do this I wanted to show pictures of what the hoodie would look like so I found some hoodie images on a website and put then into photoshop.
13th October
On the last day of designing I finished off the hoodie by adding 'Max' and 'your life in your hands' in white on the back of the hoodie. I found the apple logo and made it smaller into the same size of a normal logo. For 'Max' I wrapped it to go around the hoodie.
24th October
I had a look back at the poster and thought about any adjustments I would need to make before they could go out. I asked sir for any of his ideas and so decided to copy the images to have three or four of the same image coming out off the iPad Max on the poster. I put these in a fountain effect around the product placing the smaller images just coming out of the iPad then having the images getting bigger and bigger until they went off the page.
5th November
Today I checked back on the email and thought it needed improving. I spent some time making amends so that it looked more like the emails apple use. I also had a look at some of the other media I have made to make sure that it looks consistent.
14th November
On the final day I went around the items to check everything was there. I added the finishing touches to the different pieces.
Monday, 19 November 2012
Friday, 9 November 2012
AOB2- Gaining feedback on my product
To gain feedback on the iPad Max I will gather a focus group together and then give them the opportunity to test the product and then ask them questions. There are many other ways in which I can gather feedback and the methods that I will use are the following;
I will provide a form on the Apple website that will allow people to feedback their feelings and thoughts on the product.
I will create a survey in which customers can respond and I can also provide a link to a 'review site' that allows customers to give a review on the product and a star rating.
Knowledge of my target audience - being aware of their social networking habits. I will target the sites that I know they are probably active on. For my audience, I will target sites such as Twitter, Facebook and Youtube in order to gain feedback and generally make the presence of the company/product known.
I will provide a form on the Apple website that will allow people to feedback their feelings and thoughts on the product.
I will create a survey in which customers can respond and I can also provide a link to a 'review site' that allows customers to give a review on the product and a star rating.
Knowledge of my target audience - being aware of their social networking habits. I will target the sites that I know they are probably active on. For my audience, I will target sites such as Twitter, Facebook and Youtube in order to gain feedback and generally make the presence of the company/product known.
Thursday, 8 November 2012
AOB2- apple SWOT analysis
Strengths
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Weaknesses
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Opportunties
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Threats
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