AOB 2: The role of governing bodies

There are several different governing bodies whose job it is to ensure that the T.V and radio stations are doing their job correctly.

BARD
Broadcasters Audience Research Board is owned by the BBC, ITV, Channel 4, Channel 5 and BSkyB and is responsible for providing these companies with the figures of the UK audience. To do this they have to work out the average audience who have watched all of the programme from the very start to the end of it. This dose not include adverts.

RAJAR
The Radio Joint Audience Research has to measure and profile the audience of the U.K radio stations every three months. To do this they get a sweep who only participate for a week to record in a dairy of what radio stations they listen to for more than 5 minutes.

ABC
The Audit Bureau of Circulation is governed by the media industry and has two main roles; to manage and then uphold the standards which signal the demands of the industry and to ensure that all data and processes meet the requested standard. `The ABC was founded to react to advertisers wishes, when in 1931 they wanted an independent source of circulation data.

ASA
The Advertising Standards Agency make sure that all adverts are liked and can be trusted by the audience. They have to send out clear measures of what is and what is not acceptable content in an advert across a big range of sectors. In their bid to ensure all adverts are legal, decent, honest and truthful to the viewers.

CAVIAR
Created in 1985, the CAVIAR sets out to provide trust-worthy audience records for cinema. It is the result of a sample survey done on around 2500 British cinema goers age between 7-44.

CAP
The Committee of Adverting Practice have over 30 different members which all make sure that the advertising industries are kept legal. They are managed alone by the ASA.

AOB 2: marketing schedule

Item	Start date	Finish date
T.V promotion	It will start 5 weeks before the 14th November (day of launch)	It will finish a week after the 25th December.
Gadget magazines	I will set up previews of the product in magazines from 4-6 weeks before the launch	The previews of the product will finish on the date of launch and continue with reviews up until a week after the 25th December.
Web promotion	I will have the print ad and moving image ad on the front page of the apple website from 3 weeks before launch	They will be on the front page until 2 weeks after launch and then feature as a thumbprint on the front page until one week after 25th December.
Social media	4 weeks before launch I will set up the pages	4 weeks after launch       but the * will continue much longer on twitter
Billboards	I will allow 2 weeks before launch.	It will continue until 3 weeks after.

AOB 2: Marketing Plan

Dear Sir,

I wish to convey my ideas for a brand new advertisement campaign for the iPad max which is set for launch on the 15th November 2013. This will hit the market before christmas when people are most likely to have money to spend on their love ones. The iPad max will be a tablet computer with a keyboard and mouse that you can fold into the size of an iPod nano to fit into your pocket. This will be able to stick onto the wall but it will also have a foldable stand. I think people will find them very useful.

The advertisement campaign for this tablet will consist of the following marking tactics; a television promotion campaign including a T.V advert and reviews on gadget shows.
I will also launch a social media campaign setting up a Facebook and Twitter page for the product. I will have a full page spread of the product which I hope to put up on billboards. I will have the print ad included in gadget magazines and computer magazines and a pre-view of the product. I will start back the 'get a mac' with the 'get a iPad' campaign comparing it to an amazon kindle. I will also design some hoodies.

All of my advertisement products will follow a convention consisting of the shapes of some things that you can use the product for. This I hope will advertise people about all the different things they could use on it. They we also have a bright and colourful background so they stand out as well as the name and slogo. The full page spread will have all the shapes coming out of the product with the shapes getting bigger. I will include the name of the product on the right hand side of the iPad Max image and the slogo  on the left. The hoodies will have the images on the front of them and images on the back with the name Max on top of the slogo going along the bottom. For the T.V ad I was thinking of having people dancing around a camp fire saying prays when suddenly a massive crake in the ground appeals and the iPad comes flying up. The screen goes black and the name and slogo would appear on the screen in the bottom right hand corner.

By doing this campaign I wish to raise the revenue of the product to do this I will need to target a much more wider audience. However I hope it also has an 'knock-on' affect' in that it will create interest in other Apple products.

AOB1-Advantages of different campaign methods

The benefits of adverting on social media are that it is a very easy way for information to go viral and for people to like products which attract others to the product so soon more and more people know about the product. It is very effective because it reaches lots of people for a minimal cost and is very easy to change the content of the advert with it being online. Another advantage is that social media is happening in real time which people can respond to straight away by clicking on a link on the advert. This means people can react to it very quickly and easily and are more likely to buy the product. This differs from something in a magazine where more effort is needed to make the advert and for people to act on it.

In terms of using magazines to advertise the benefits are that you can reach your target audience by using magazines you know they are likely to read e.g gadget magazines. There is market research done to also see what other magazines your target audience may read so you can advertise your product to them directly.

AOB1- Analyse of a campaign