AOB5; Evaluation

My task was to produce an advertising campaign for a media product that is being released. This product I decided to market an iPad Max as I know that the Apple brand is well known brand worldwide and have lots of hard core fans. The iPad Max is large screened version of the iPad and is targeted at people who love gadgets, games etc. on the move and can also be used for those who want to use it for business.

Before I started my designs for marketing I was a little unsure on what I was going to do so
I decided to research the target audience by looking at the profile of users who buy other Apple products and gadgets similar to my product. This was important for me to know what would work best and how it needed to look. It was paramount that I found out the social networking habits of my audience so that I could set up the web ads. I looked at previous Apple marketing material and that of other brands to give me an idea of what to add. I looked at the best time to launch the product and gauge the most effective time for putting posters, TV promotions and web campaigns out. It did not take me too long to decide on this date just before christmas because I known this would be a time when people would buy it for their loves ones. I needed to complete a SWOT analysis of Apple so that I could familiarised myself with the positives and the negatives of the apple company and hoped that this would help me to raise the Apple profile further and stave off any competition. I then went on to researching the different campaign methods in order to know the best way of reaching my target audience for maximum impact. Gaining feedback from a focus group was also something that I did and found very useful. It helped me to see what people thought about the product their response and maybe predict any problems before they occurred. This helped me make improvements and make the products the real best they could be.

To make the ad stand out I was trying to make them original and look different to all other ad so I included a bright colour pink background and black silhouettes of images of things you can use the iPad Max for. This I hope will make the ad look different and attract people attention from a long way away. When I presented this idea to a focus group there feedback said that the aims of the campaign and my understanding of the campaign were clear and that the dates relating to christmas was a good idea as this is a key time in the year. They also suggested that a few improvements would need to be made in order to make the campaign it's real best. Some of these are things I was able to quickly go back and make better and some would need some thinking about. The improvements suggested were to  have the ads relate more to each other with the same outline.

AOB4- Presentation Witness Statement

AOB4-Feedback

I have presented my marketing plan to the group who have agreed on a list of improvements based on the plan and products that I presented. From this I will be able to make improvements from what they said which I feel could make it really good. Members of the audience liked the plan and all agreed it was well thought out and planned through. They said that the image of the product could be in the middle of the page with all the images coming from it, instead of at the bottom. I disagreed with this as I think it's looks better at the bottom.  For the hoodies people said they should relate more to the other products with the focus group commenting on the lack of theme linking the hoodies with the broad sheet and button ad. They all agreed that I should include some images and colours etc which link in better with the other products. I agreed with this therefore I have decided I would improve the hoodies by including some of the blacked-out images scattered around them and having the 'your life in your hands' along the bottom of the hoody. They thought that I could have improved the plan by having the products all together so they could all be seen together. This was something that I had not thought about but I agree is a good idea. They though I needed to add more colour to the button advert to make it stand out more and make it better to look at. I agreed with this and will change it to the same colour as the broad sheet. From doing all these improvements I will make the products look even better which will increase revenue and profit, I am therefore very grateful for all the suggested improvements.

AOB4-Presention