Saturday, 8 December 2012
AOB4-Feedback
I have presented my marketing plan to the group who have agreed on a list of improvements based on the plan and products that I presented. From this I will be able to make improvements from what they said which I feel could make it really good. Members of the audience liked the plan and all agreed it was well thought out and planned through. They said that the image of the product could be in the middle of the page with all the images coming from it, instead of at the bottom. I disagreed with this as I think it's looks better at the bottom. For the hoodies people said they should relate more to the other products with the focus group commenting on the lack of theme linking the hoodies with the broad sheet and button ad. They all agreed that I should include some images and colours etc which link in better with the other products. I agreed with this therefore I have decided I would improve the hoodies by including some of the blacked-out images scattered around them and having the 'your life in your hands' along the bottom of the hoody. They thought that I could have improved the plan by having the products all together so they could all be seen together. This was something that I had not thought about but I agree is a good idea. They though I needed to add more colour to the button advert to make it stand out more and make it better to look at. I agreed with this and will change it to the same colour as the broad sheet. From doing all these improvements I will make the products look even better which will increase revenue and profit, I am therefore very grateful for all the suggested improvements.
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