AOB5; Evaluation

My task was to produce an advertising campaign for a media product that is being released. This product I decided to market an iPad Max as I know that the Apple brand is well known brand worldwide and have lots of hard core fans. The iPad Max is large screened version of the iPad and is targeted at people who love gadgets, games etc. on the move and can also be used for those who want to use it for business.

Before I started my designs for marketing I was a little unsure on what I was going to do so
I decided to research the target audience by looking at the profile of users who buy other Apple products and gadgets similar to my product. This was important for me to know what would work best and how it needed to look. It was paramount that I found out the social networking habits of my audience so that I could set up the web ads. I looked at previous Apple marketing material and that of other brands to give me an idea of what to add. I looked at the best time to launch the product and gauge the most effective time for putting posters, TV promotions and web campaigns out. It did not take me too long to decide on this date just before christmas because I known this would be a time when people would buy it for their loves ones. I needed to complete a SWOT analysis of Apple so that I could familiarised myself with the positives and the negatives of the apple company and hoped that this would help me to raise the Apple profile further and stave off any competition. I then went on to researching the different campaign methods in order to know the best way of reaching my target audience for maximum impact. Gaining feedback from a focus group was also something that I did and found very useful. It helped me to see what people thought about the product their response and maybe predict any problems before they occurred. This helped me make improvements and make the products the real best they could be.

To make the ad stand out I was trying to make them original and look different to all other ad so I included a bright colour pink background and black silhouettes of images of things you can use the iPad Max for. This I hope will make the ad look different and attract people attention from a long way away. When I presented this idea to a focus group there feedback said that the aims of the campaign and my understanding of the campaign were clear and that the dates relating to christmas was a good idea as this is a key time in the year. They also suggested that a few improvements would need to be made in order to make the campaign it's real best. Some of these are things I was able to quickly go back and make better and some would need some thinking about. The improvements suggested were to  have the ads relate more to each other with the same outline.