AOB 2: marketing schedule

Item	Start date	Finish date
T.V promotion	It will start 5 weeks before the 14th November (day of launch)	It will finish a week after the 25th December.
Gadget magazines	I will set up previews of the product in magazines from 4-6 weeks before the launch	The previews of the product will finish on the date of launch and continue with reviews up until a week after the 25th December.
Web promotion	I will have the print ad and moving image ad on the front page of the apple website from 3 weeks before launch	They will be on the front page until 2 weeks after launch and then feature as a thumbprint on the front page until one week after 25th December.
Social media	4 weeks before launch I will set up the pages	4 weeks after launch       but the * will continue much longer on twitter
Billboards	I will allow 2 weeks before launch.	It will continue until 3 weeks after.