The benefits of adverting on social media are that it is a very easy way for information to go viral and for people to like products which attract others to the product so soon more and more people know about the product. It is very effective because it reaches lots of people for a minimal cost and is very easy to change the content of the advert with it being online. Another advantage is that social media is happening in real time which people can respond to straight away by clicking on a link on the advert. This means people can react to it very quickly and easily and are more likely to buy the product. This differs from something in a magazine where more effort is needed to make the advert and for people to act on it.
In terms of using magazines to advertise the benefits are that you can reach your target audience by using magazines you know they are likely to read e.g gadget magazines. There is market research done to also see what other magazines your target audience may read so you can advertise your product to them directly.
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