AOB2- apple SWOT analysis

Strengths	Weaknesses
Apple is a well-established company with lots of hard-core fans. They have a lot of money and resources to spend on products and marketing. It’s the fourth largest consumer in the world Apple is great at providing designs and development ideas Apple works on both the hardware and the software of their products	If apple ideas were to be copied then they would have to spend significant amounts of money on a lawsuit (patent infringement) If apple were to make a mistake on a product then they would have to spend money on replacement products for their customers
Opportunties	Threats
A huge growth in the market of smart phones, tablets and computers will ready boost apple’s profit. The delivery of smart phones is likely to raise to 850 million by 2013 Apple has over 350,000 apps making it the strongest mobile adverting this provides lots of growth opportunity By 2015 apple is forecasted to reach around $25 billion by using mobile adverting.	The raising population of completing rival companies like Google’s Android for smart phones and Amazon’s Kindle can have a big affect on it’s market shares 350,000 Android phones compared to 150,000 iPhones activated daily Steve Jobs was a big player in Apple developments then since his death in 2011, this could have a big affect on apple’s growth and product developoment. Any intense competition can lead to a huge impact on revenue and profit